Mission and vision

The Mission ...

for Change Masters® and Change Masters Academy™ is to help organizations become the ones that we would like our children and grandchildren to be a part of because of the what they accomplish and how they work together.

We see the organizations improving one leader at a time ... and the leader will impact hundreds or thousands in the organization. We also see the coaching we do provide significant improvements in our client's personal lives.

Over more than a quarter century, we have had tremendous success seeing our clients make major improvements in their professional and personal lives. Our desire is to help many more people who are not able to afford the our successful individual coaching process.

Change Master Academy is our newest step in reaching a broad audience. We published the book, "Seeing Yourself as Others Do", that captures many of the pragmatic approaches we have seen be successful time after time. The book has been well received around the world at a level we did not expect. The Academy will extend beyond the book and provide new and better ways to achieve our mission.

The Vision ...

We have plans to roll out new products and resources over several years. We are starting with a video series called, "23 Mundane Moments that Can Make or Break Your Career". Our vision for additional offerings are listed below ...

The Academy is a totally new venture and we know of no one else that is doing what we plan to do. It is similar to the launch of Change Masters Executive Coaching in 1986. We have a vision for future markets and products. Yet, we know that our customers and what we learn as we proceed will adjust our plans.

"When I was considering launching Change Masters in 1986, another entrepreneur told me I only needed a six-month plan ... not five years. He told me I would have a different business in six months because of the interaction with my customers. He was right. I am sure it will be true again with the Academy."

"23 Mundane Moments that Can Make or Break Your Career"

This series of videos averages seven minutes in length. When you order below, you will receive and email confirmation and a link to sign-in to view your video for the first week. Each week you will receive another email giving you access to the next video. You will also be able to view prior week's videos. [more ...]

===PICTURE ===

7-Minute Leader Tool Kit

This audio series is a collection of over 100 proven messages that have been used by our clients who are senior leaders and professionals in several of the finest companies in the world. They have found them valuable.

They seven minutes in length and can be be purchase by topic area or as a collection. The topic areas are:

  1. Growing your team (and yourself!) in challenging times
  2. Powerful mastery of persuasion and influence
  3. Delivering big impact presentations with presence
  4. Building your inspiration and resilience muscle
  5. Expanding your career success through perception awareness
  6. Increasing your communication intelligence with challenging people

To be released third quarter 2013

The Coaching Room

A key part of our vision is to replicate the experience that our individual clients experience in our coaching room. We deliver pragmatic and specific was to think about situations and build more effective behaviors.

We will be building this collection of valuable information that we address leadership and communications skills that are essential.

We also plan to build conversations around specific areas that have particular needs such as:

  • Technology
  • Finance and law
  • Engineering
  • Managing remotely
  • Understanding the C-level
  • Executives as the leader, manager, and coach
  • Authentic executive presence

These will begin to roll out by late 2013

Sample video

Taking the Lead

Sports analogies are often used in business to describe situations or concepts. Many sports are becoming big business. Whether you love sports or need to talk with people who love sports, we see a great opportunity to connect the two with practical examples and experience. We have partnered with a CBS radio and TV sports expert to pull new insights and entertaining examples.


Available in the fall of 2013

Online Seminars and Workshops

We will be converting some of our very successful seminars and workshops to an online format. We will be building on the key principles in "Seeing Yourself as Others Do" as well. This book gives you practical, relevant tips, techniques
and approaches, including the seven CLEARLI™ attributes for achieving authentic executive presence:

  • Command of the Room with Charisma
  • Leveraging Influence and Power
  • Expectations: Strategic and Tactical
  • Audience Connections
  • Relationship Competence Locally and Remotely
  • Listening Engagement
  • Inspiration, Motivation and Praise

Seminar and Workshop Topics

  • Other Person's Point of View (OPPOV™)
  • Leveraging Persuasion and Influence
  • Remote Communications and Management
  • Expectations and Execution
  • Powerful Presentations
  • Listening So Others Feel Heard
  • Rebuilding Trust

Available late 2013

Learning from Experience


We have had the priviledge to work with 25% of the Fortune 100 companies and the key leaders of those organizations. Several of them have agreed to share their wisdom and experience in an interview format. These leaders come from different roles and a wide range of experiences.

I am sure you will find these leaders as interesting and their thoughts of great value.

Available in 2014

We will develop special membership groups that will allow for two-way communications with the coaches, conversations with our guest speakers, as well as cross communiation with the others in the memebership groups.

We will have different levels of membership and memberships that are customized to certain companies.

Available in 2014

"Change Masters" is a registered trademark in the USA, Canada, and the European Union. "Change Masters Academy" and "Change Masters Executive Coach" are also trademarks. [more ...]